Positive reviews have become a big part of a company’s reputation and one of the most popular methods of increasing sales. Likewise, negative reviews can deter future sales while damaging the company’s reputation. Avoiding negative reviews is the best way to ensure that the business maintains a healthy reputation while continuing to increase its market share.
Here are some of the most used approaches which prevent negative reviews and maintain a healthy online reputation:
Ask for feedback – Unhappy customers will often leave negative reviews following a sale. Asking for customer feedback immediately after a sale can help identify unhappy customers before they can write a negative review. Consider emailing customers a feedback form or link after a sale or request for feedback in-store.
Thank the customer – Developing a strong customer relationship can deter customers from complaining online and encourage them to contact the company directly.
Act quickly – Responding to negative reviews swiftly will help address customer grievances as soon as they are posted. Additionally, a quick response can reduce the chances of the customer complaining on multiple platforms.
Training, policies, and procedures – A company culture that values feedback, can create a healthy customer-focused service culture that professionally handles negative feedback. Standardizing customer service procedures can also help customer service representatives handle disgruntled customers with care and patience.
Open multiple platforms for customers to complain – Social media platforms such as Facebook, Twitter and Instagram are popular online platforms for most companies. However, creating profiles on private review platforms such as Revdex.com, TripAdvisor and Yelp have also helped companies address negative reviews quickly while reducing views.
Revdex provides a place for consumers to read online business reviews and report bad business experiences. Revdex’s aim is to improve the connection between consumers and businesses. Consumers can find new businesses and services and businesses can create profiles to be found.
Consumers can report internet scams or file complaint about health products.
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